15 October 2021

The Interface Follows the Function

The COVID-19 pandemic took the world by surprise. Although we were technologically prepared to meet the challenge, it’s evident that the world economy, societies, and probably the mental health of many weren’t quite as prepared as we would have liked. […]
14 May 2021

Any one of us could be GAFA’s next victim. So, what can we do?

The approaching shadows About a year ago I got the chance to speak at an event on digital transformation organized by Manetch in Santiago, Chile. Confidently, I spoke about the brilliance and achievements of our innovation in the digital content […]
7 May 2021

Port of Hamburg

Stories have the power both to help us reinforce our beliefs and to appreciate different points of view. The failure depicted in the story I’m about to tell you is quite graphic, and therefore it’s easier to understand what went […]
4 February 2021
ux ba innovation chart

UX & BA: Who they are, what they do, and how they add value to the product

To create digital products that will be finally adopted and used successfully, it is key for the team to have a clear understanding and focus in solving both the formal business needs with its technological limitations, as well as the […]